CCAIssue: CCA operates several private prisons in Pinal County, making it the county’s largest private employer. CCA hoped to tell its story about its programs and operational benefits to local communities nearby.

Tactics: The STRATEGY forty-eight team worked to identify positive opportunities demonstrating CCA’s cutting-edge approach to providing private partnership with states regarding correctional services.

Result: CCA has received both local and national media coverage spotlighting these programs and enjoys a strong corporate reputation in Pinal County.