Issue: Bombardier knew community involvement would be a key factor in a successful bid to the City of Phoenix for construction of a new people-mover at the airport. In 2006, Bombardier Transportation enlisted STRATEGY forty-eight’s help to connect them with our community and with potential partners for an exciting project in the Valley: the City of Phoenix’s new Sky Train project at Sky Harbor International Airport
Tactics: The STRATEGY forty-eight team identified a variety of strategic community partnerships with business leaders, policy makers, and quality Arizona contractors to ensure long-term success for the project.
That diverse group of partners established Bombardier as a Arizona corporate citizen with a broad, multi-disciplinary, multi-cultural, and politically diverse coalition.
Result: The Sky Train project, which the City of Phoenix awarded to Bombardier in 2009, gives travelers a convenient and time-saving option to move between terminals, the rental car center, and even the Valley’s light rail system.